The UK has some of the smallest living spaces in Europe and the average household size is only 2.3 people. Yet current dishwasher are way too big for tiny kitchens and, at a full capacity, they can wash 6, 10 and 13 meals worth of dishes.
55% of the population still don’t have a dishwasher.
The European Committee of Domestic Equipment Manufacturers (CECED) showed that the total energy consumption in households washing their dishes by hand (55% of EU households) in 2015 was about 76TWh. This is three times more than the total of energy consumption in households using dishwashers (45% of EU households), which was more or less 24 TWh. The EU households that use a dishwasher therefore saved a total of almost 38TWh compared to if they had washed their dishes by hand. In comparison, this is a bit more than the total electricity consumption of Hungary in 2014. Even more interesting is that if all EU household had a dishwasher – in other words, if the penetration rate was a 100% – the energy saved compared to the current situation would be around 84 TWh/year only for those 15 EU countries. Estimations for EU 28 indicate that the savings would be around 92TWh/year for that extended geographical area. In comparison, the electricity consumption of Belgium in 2014 was 81TWh.
CECED also showed that the total water consumption of households washing their dishes by hand (55% of EU households) was in 2015 about 3360,59 billion litres. This is 13 times more than the total of water consumption in households using dishwashers (45% of EU households), which was about 247,51 billion litres in 2015. EU households that use a dishwasher therefore saved a total of 2530,83 billion litres of water compared to if they had washed their dishes by hand. That is more than the volume of water of 1 Million Olympic-size swimming pools. Even more interesting is that if all EU households had a dishwasher – in other words, if the penetration rate was a 100% – the water saved compared to the current situation would be around 5591,83 billion litres a year only for those 15 EU countries. Estimations for EU 28 indicates that the savings would be around 6141,82 billion litres a year for that extended geographical area – about 2.5 Million Olympic- size swimming pools.
This radical change could only be achieved through entrepreneurial drive. It takes more effort for an Established company to change their strategy and therefore they evaluate risk and opportunity differently.
A current example of the behaviour of established companies and their aversion to step into unexplored and new ventures is the car companies. They have been manufacturing internal combustion engine cars and produced some electric can concept prototypes without committing to a production version for the mass market. It was not until Testla Inc. started selling electric cars and therefore proving there are paying customers in this market that established companies started to seriously pursue mass production of electric cars. Now they are all lagging years behind in development. Another famous example is Nokia and Blackberry.
By 2050, 2.5 billion more people will live in urban areas which makes this problem/opportunity even greater.
We strongly believe that mother nature, economics and technology are to benefit from each other.