Just like we have personal computers, what’s stopping us from having a personal dishwasher? Technology, demand, practicality, applicability? The answer is none of them.
Most of us, if not all, had to do the dishes by hand at some point in our lives. Many still do. I certainly still do it. It’s interesting to see how many devices are ubiquitous like phones and computers. However dishwashers are not, and not because there is no need for it –- we all need clean dishes. Our market research tells us that the reason is the lack of an appropriate design.
There is no dishwasher that is small enough so it could be used anywhere.
The numbers are there, it’s clear that the dishwasher industry is ready for disruption. It just makes sense. There are so many people living without dishwashers: students, young professionals, seniors, offices, camping pods, airbnb’s, mobile homes, etc. Half of the total households in U.K., Europe, and the U.S.A don’t have a dishwasher.
Big companies will not address this gap in the market. It seems that they either don’t care, don’t see it or just can’t shift strategy fast enough.
There is more though. Manual dishwashing brings huge amounts of wasted water and electricity. It’s just very hard to understand why in the age of artificial intelligence and drones flying everywhere we are still doing our dishes.
A micro dishwasher that needs not plumbing or installation to work. It’s small enough so you can keep it on your kitchen table top, store it when not using it, take it with you on a trip or even sale it. It’s flexible enough to fit a frying pan or chopping board. And, the cherry on top, it looks great!